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Founder-named names also have the problems that they: are crapstravaganza chosen primarily to stroke the egos of the founders demonstrate a complete lack of creativity crapstravaganza by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them. Of the new batch of names, our favorite is Mother, because it works on the greatest number of levels and is at once benign and comforting and completely crapstravaganza outrageous. Here is just some of the collective consciousness that Mother taps into: den mother earth mother fairy god mother love your mother mother and child mother and son mother ann mother bulb mother bunch mother cabrini mother carey’s chicken mother carey’s goose mother carey’s hen mother cell mother child relations mother church mother clap mother colony mother complex mother country mother cyst mother douglas mother earth mother figure mother goddess mother goose mother goose rhymes mother hen mother house mother hubbard mother hubbard clause mother huddle’s oven mother india mother instinct mother jones mother jones magazine mother
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