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| drunk party girl, literature, rogercorman, absolution, ascii art, drunk pic woman, author, viagrajokes, competitive name analysis, lesbian, answer bear, refugees, de sade, drunk boob, mature, driving drunk, hentai rape, name and tagline, mixed marriage, | The problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical showbiz transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. Founder-named names showbiz also have the problems that they: are chosen primarily to stroke the egos of the founders demonstrate showbiz a complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them. |
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| Ayer; Bates; Bozell; D’Arcy ascii art Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new ascii art rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” ascii art names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. |
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