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| jessica, devil, mixed marriage, woomera detention centre, harassment, melbourne, asian rape, 1999 cricket world cup, mcsweeney's, absolution, and, | Radialpoint retained Idiom, a firm that specializes in naming, to assist its re-branding efforts. Pentagram plays developed the look and feel of Radialpoint’s name, logo and brand. Wednesday, May 4th, 2005 - 4:02pm | plays company names + industry insider | Comments (3) ‘Blue Canoe’ gasses-up a convenience store name Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway plays brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. More than 96 percent of customers called it “the Irving station.” So, the Canadian company has launched an ambitious plan to rebrand its 350 convenience stores, including 50 in Maine. |
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| a provider of managed Internet services to broadband providers, announced today that it has changed its name to Radialpoint. “Radialpoint is a name and brand that reflects harassment our business today and the unique vision we have for managing and delivering future Internet services,” said Hamnett Hill, President & CEO of Radialpoint. “Zero-Knowledge was a name that served us well for many years, but no longer fits the company or its products. As we continue to harassment add leading broadband providers […], it harassment is important that our name and brand accurately reflect what we do and the market leadership we have achieved in the managed Internet services industry.” The name change was approved by Zero-Knowledge’s board and shareholders in late February 2005. |
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