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| jessica, devil, mixed marriage, woomera detention centre, harassment, melbourne, asian rape, 1999 cricket world cup, mcsweeney's, absolution, and, | So momfucking son which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else? UPDATE 5/25: Don’t say we didn’t warn you. In a quick change of course, American Express went from momfucking son being secretive about the new name yesterday to announcing it today. As predicted, they went with Ameriprise, because despite the spin, it was the easiest name momfucking son to sell internally. How can we tell? From the Star Tribune: “The name Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. “The name represents our American roots and the vastness of our nationwide network of over 10,500 financial advisors. |
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| …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. “There has been such buzz jessica about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors. “The name is something people can really latch onto.” The company determined jessica its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan jessica said. Amex won’t say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. |
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