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How can we tell? From the Star Tribune: “The name drunk party girl Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. “The name represents our American roots and the vastness of our nationwide network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring to drunk party girl bear in helping provide our clients the peace of mind that comes with planning for a secure financial drunk party girl future.” Compare the rationale above with the name attributes they were looking for, as announced yesterday: The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Well, “vast” made the cut anyway. But in order to help push the pedestrian, internally-focused name in a bold and exciting direction, the logo team has devised a revolutionary visual concept for a financial service company.
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