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| comedian, image, maturesex, uncensored, free, stand up, israel, business, naming, open mike, drunk pantie, clips, video: suspense, labor laws, | These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years mad about to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. The problem with a name like, mad about “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their mad about way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. Founder-named names also have the problems that they: are chosen primarily to stroke the egos of the founders demonstrate a complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. |
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| Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more eager to please than ever. The major agencies face naming shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies naming will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle naming Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. |
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