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| mother son, plays, video: drama, nudists, privacy law, drunk party, get drunk and be somebody, dave eggers, woman, rapeporn, naming, drunk naked woman, name and tagline, arizona driving drunk law, | It is unclear if the traditional author agencies will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have author pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, author StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. |
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| 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 rapeporn January 2003 December rapeporn 2002 November 2002 October 2002 « April 2005 | May 2005 | June rapeporn 2005 » Creative agencies choosing creative names As the shake-out in the ad industry continues, traditional agencies and their names are vanishing, being replaced by agencies whose very names demonstrate that a new day has (finally) dawned: The advertising business is undergoing an upheaval, forcing executives to radically change how they do business. Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more eager to please than ever. The major agencies face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. |
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